Welcome to this week's SEO Chat newsletter. We all know Google reigns supreme in the search arena, but what about the mobile phone market? Well, judging from eWeek's review of the latest update to Android, not so much. While the update, code-named Cupcake, adds a few sweet features to the G1 Google smart phone, it leaves something to be desired. Click on the link to get the full story. Meanwhile, over at Baseline, you can find a timely article that can help you cut business costs without losing your staff. And let's not forget our friends at eWeek, who continue an informative series on how to build a virtualized test for cheap!

SEO Chat's articles this week aim to help you increase your conversions by fine tuning your content. Monday's article shows you how to increase your AdSense revenue through using the right keywords. On Tuesday and Wednesday, we published two parts of a three-part series on copy writing with personality types in mind. If you're at all familiar with the Myers-Briggs personality types, you're one step ahead of the game; if you aren't, you'll find yourself nodding and recognizing a lot of people you know. Whether or not you've encountered theories of personality types before, you've probably never seen it applied quite like this to help you set up your site so that each personality type gets the information they deem most important for making decisions.

Have you ever had to hire an SEO? Then you'll want to check out this week's thread. It provides some food for thought about the interview process. Be sure to stop by the thread and share your experience.

As always, if you still want more great SEO information, check out Tutorialized. We feature nearly 100 SEO-related tutorials on a range of topics, created by our visitors. If your interests range to technology spheres beyond SEO, you'll also find some excellent tutorials on graphics, website design and development, coding, and more. And if you want to share your expertise, you can always submit your own tutorials.

Our Spotlight, just for readers of our newsletter, takes a look at how domain names affect a web site's standing in the search engine results pages. Just how much does it matter if you don't have your keyword in your domain? We all know that it really shouldn't matter, but the actual answer might surprise you. Scroll down to the Spotlight to find out.

As always, thanks for reading.

Until next time,
SEO Chat Staff

• News of the Weird with Jenny. Or is it?
• DevShed Hulk makes an appearance in a new segment. In related news, if you know a good carpenter, give us a call.

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This is a second part of a three-part series on how to build a website with the four personality types in mind. It will show you how doing so can increase your conversion rates. We'll focus on the kind of content and written copy to which each type responds.

As we discussed in the previous article, there are 4 dominant personality types identified throughout centuries by Hippocrates, Carl Jung, David Keirsey and the Myers-Briggs test. Those personality types have unique traits. Those traits affect the buying habits and decision-making process each personality goes through before giving you money.

In order to sell better, you must satisfy those buying traits. In this article we help you achieve that.

Read Copy Writing with Personality Types in Mind

Crafting a Website with Personality Types in Mind
by Ivan Strouchliak
2009-06-09

We are all different. Some of us prefer to know every detail; others come to decisions in a matter of seconds. For you, authority may be the main deciding factor, while for others customer feedback is the main selling point. How do you know what your customer will respond to? This three-part series will explore how different kinds of customers approach their buying decisions based on their personality types, and how you can cater to what each type needs to know before they buy from you.

In this article I cover four main personality types. I will explain how those personality types view websites and make decisions, and how to craft a website to sell more effectively to each. This idea has been thoroughly explained and proved by FutureNow, owners of the marketing blog GrokDotCom.

Four Personality Types

No two people are identical. Everyone has talents, unique abilities and nasty hang-ups. There are, however, four personality types to which one can effectively market. Those personality types were tested over and again in design, copy writing and advertising, and experiments have proven that it is possible to raise conversion rates when these factors were applied appropriately. These personality types are not new, but were identified centuries ago.

Read Crafting a Website with Personality Types in Mind

Increase Your AdSense Revenue Through Keyword Research
by Codex-M
2009-06-08

Any webmaster and blogger knows that significant Google AdSense revenue is very important to the life and profitability of blogs and websites. One of the biggest problems faced is lack of traffic, which leads to lack of clicks on Google AdSense banners, which leads to low AdSense income. Keep reading to find out how to prevent this problem.

Specifically, if we ask five "why" questions to determine the root cause of low Google AdSense income, this is what we find:

1. Why is the income from Google AdSense low?

Answer: It is because of insufficient clicks on Google ads or banners.

2. Why there is an insufficient number of clicks on Google ads or banners?

Answer: It is because of insufficient traffic coming from other domains.

3. Why is there insufficient traffic coming from other domains?

Answer: It is because the website is not marketed well.

Read Increase Your AdSense Revenue Through Keyword Research

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It takes one to know one, so they say, and that old advice plays out again on our forums this week. Looking to hire an SEO? Before you get to the stage of conducting interviews, check out this week's thread.

Interview Questions SEO

Hi

We are about to interview developers with SEO experience and I would really appreciate your help on what questions I should ask. The site is large and dynamic .........

If you don't know what questions to ask, then I am pretty sure you don't know their answers either, and your interviewees will definitely take you on a ride. Better ask someone who has extensive knowledge of SEO to interview your developers. Otherwise you may end up hiring just another self-proclaimed SEO guru.

When interviewing, I always like to throw in "trick" questions, just to see how they react.

How could we improve our Meta Descriptions......
Where do you get your reciprocal links......
What do you do to stay out of the sandbox.....
How many top 10 ranks can you guarantee.....
What kind of ranks can we expect with a PR4 homepage vs. a PR7....

BUT..... the key here is not "what questions should I ask," but rather "what answers should I expect." If you don't know what you're looking at, how are you going to tell the difference between a potential SEO God with a speech impediment and someone who doesn't understand the industry but has a Master's Degree in salesmanship?

In any professional service industry, there's always a handful of people you'll run into that can present the biggest load of crap, yet somehow, make people believe it..... But only those people that don't know anything about the subject.

Posts from this thread may have been abridged or removed. Forum members are responsible for the content of these posts.
Read the full thread.

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What's in a Domain Name?

Shell Harris of Big Oak SEO tells it as he sees it; better yet, he draws you a picture, which artist Kelly Ishikawa then turns into an SEO-themed comic strip sure to tickle the funny bone of those of us in the business. There's always a grain of truth to the monthly strips, though, which Harris elaborates in the blog posts beneath each one, often drawing from his own personal experience. April's strip about attempts to get to the top of the SERPs with just a name is no exception.

The strip compared the archaic search medium of a phone book to using Google. Businesses listing in the dead tree edition of the yellow pages try to be first in their category by choosing names that put them at the front of the alphabet AAA Pizza Delivery, for example. But businesses trying to get to the top of the search engine results do the same thing, by emphasizing their keywords in their domain and, at least in the strip, even including them multiple times.

You'd think this wouldn't work, but it does, at least in some cases. Harris observes that SEOs will do what they see is working, even when Google's guidelines say the search engine wants something completely different. The technique in this case, domain name keyword matching and/or stuffing, still works for some terms in some fields. Harris noted a competitor of one of his clients that hit the number three spot for his keyword, apparently just by having the keyword in his domain name.

Harris's company went even further when they saw this. They did a test with a brand-new domain name to see if Google really does count keywords in the name as such an important factor in ranking. He notes that we were able to rank within the top seven results with a blog and a generic Hello World post. The domain name matched the search result and that was all that was needed. No links, no marketing, no content.

One hopes that this tactic won't work across the board in all fields; where it does work, it leaves a rather spammy taste in the mouth. Harris is not happy that it works. It smacks of being nothing more than a ploy to get rankings, which is exactly the kind of behavior Google says it doesn't want to reinforce. But in the current economic situation, where everyone is trying to get every advantage they can, how can Google expect people to play by the rules when those who bend them are getting ahead of those who don't? As Harris puts it, If Google wants the SEO game played with a white hat, make sure those who are wearing a black hat are not winning.